About Us...

    Counting Lab Limited was founded in 2010, originated as a spinout from the University of Reading, operating as a translational vehicle for ideas and intellectual property originating within the international mathematical sciences community.

    Counting Lab aims to work with clients within sectors that are customer or consumer facing and are data rich... or about to become so.

    These include

- Retails and consumer goods  - Energy  - Security and defence  - Individual health and well being  - Marketing and digital media


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