BEYOND VALUE ENGINEERING: SMART VALUE MANAGEMENT FOR BUILDING PROJECTS

S. D. GREEN

Department of Construction Management & Engineering, University of Reading, Whiteknights, PO Box 219, Reading, RG6 6AW

Abstract

This paper distinguishes between value management and value engineering on the basis of their underlying assumptions. The traditional approach to value engineering is analysed, and is found to reflect the optimizing paradigm of hard systems thinking. In contrast, the alternative approach offered by value management is based on the learning paradigm of soft systems thinking. While the objectives of value engineering are dominated by cost reduction, the purpose of value management is to develop a common understanding of the design problem and to identify explicitly an agreed statement of design objectives by the project stakeholders. SMART value management is introduced as the means by which these ends can be achieved. It is further suggested that this approach enables project managers to exert an increased level of control over the early stages of building design. It also ensures that different interest groups within the client organization are actively involved in the design process, and that they thus 'buy-in' to the decisions which are made.

Keywords: value engineering, value management, building design, systems engineering, soft systems thinking, problem structuring